The “Let’s Stop Pretending New Year’s Resolutions Actually Work” Edition
- conniegoldsconsult
- Feb 18
- 3 min read
I’m going to say something slightly controversial for a consultant:I do not make New Year’s resolutions.
Oh, I’ve tried. I’ve made the lists, bought the fancy planners, downloaded the habit-tracker apps, and convinced myself that this would be the year I stuck to something. But here’s what I know about me: by mid-January, that resolution is usually sitting next to the leftover fudge — ignored, slightly stale, and making me feel mildly guilty. Who needs that emotional roller coaster?
The truth is, we don’t need January 1st to make changes. We get a fresh start every morning. Mondays come around every week (whether we like them or not). The first of each month shows up with dependable enthusiasm. Why wait an entire year to start something when the universe gives us daily do-overs?
This is why I’m a big believer in small changes, not sweeping resolutions that require Olympic-level discipline and the willpower of a monk.
Small changes stick.Small changes feel doable.Small changes build momentum — and dopamine — which, frankly, is the only thing that gets most of us unstuck.
Instead of attempting a complete life transformation (“I’m going to meditate for an hour every day while writing my memoir and eating only plants I’ve grown myself”), try something laughably small: walk for five minutes after lunch. Add one piece of fruit to your day. Drink one more glass of water. Save money by canceling the subscription you forgot you had since 2019.
These tiny habits feel good, and feeling good fuels consistency. Before you know it, you’ve tricked your brain into thinking change isn’t so scary after all.
So, nonprofit leader… what small change will help you sleep better at night?
Let me guess: money.(I know, shocking.)
Here’s an easy, sustainable shift: call five donors or funders each week.And no — not to ask for money. Simply call to say hello, share a quick success story, or tell them something wonderful your clients experienced. There’s a reason we say: ask for money, you’ll get advice; ask for advice, you’ll get money.Stewardship matters. And small, genuine touches build trust.
Another small-but-powerful habit: create access.People love feeling like VIPs (or so I’ve heard…). Host a monthly or quarterly “Coffee with the ED.” Invite your top donors. Tell stories. Bring a client if appropriate. Encourage donors to bring a friend — because nothing grows a donor base faster than warm introductions and caffeine.
And, please, do not make an ask at these gatherings. These are cultivation moments, not ambush fundraising missions.
Now, maybe donor engagement isn’t what’s keeping you awake. Maybe it’s your board. Or your stalled programs. Or your lack of strategic direction. Or that leadership role you grew into faster than you could grow your confidence.
If reading this made you nod a little too enthusiastically… it might be time for a small change: talk to someone who’s been there.
Which brings me to this: I’m offering free 30-minute discovery calls.
Yes, free.Yes, actually helpful.No, I will not tell you to start color-coding your calendar (unless you want me to).
Can I guarantee you’ll sleep better after just one conversation?Probably not. But I can help you identify one or two small, strategic steps that lighten your load — and that’s usually all it takes to soften the anxiety enough for your brain to stop spinning at 2 a.m.
When should you call a consultant?
When your financial stress is limiting your vision.When your board lacks experience (or direction… or self-awareness… or all three).When you’re in a leadership transition.When you’re carrying the mission on your shoulders and pretending it’s fine.
If that sounds familiar, let’s talk.A free 30-minute discovery call might just be the small change that leads to a much bigger — and calmer — impact.
So here’s to a New Year without resolutions…and instead, to small shifts, meaningful progress, and nonprofit leaders getting the peaceful night’s sleep they absolutely deserve.
Happy 2026 — may your mission ignite change, inspire leadership, and expand impact.
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