"Yes, I’ll Join the Board… But Don’t Ask Me to Fundraise!"

Hey Nonprofit Leader, What's Keeping You Awake at Night?

Let’s be honest—how many times have you invited someone to join your Board, only to hear the dreaded caveat: “I’ll say yes, BUT… I’m not fundraising!”? It’s practically a rite of passage for nonprofits. But here’s the thing: fundraising is one of the Board’s most important responsibilities. It’s not their only role (they also govern, represent, and strategize), but when an organization relies on contributed income, fundraising is a must.

So, what’s the issue? Most Board members envision cold calls, awkward asks, and chasing people with donation envelopes. But the truth is, there are so many ways they can contribute without breaking into a cold sweat.

Fundraising for Board Members: It’s Not Just About the AskYes, your Board members should make an individual gift. After all, how can they ask others to support the mission if they’re not doing it themselves? Beyond that, here are some painless ways they can help:

• Leverage Their Networks: Share the mission with friends and colleagues who care about the cause.

• Say Thanks: Call donors to thank them or write personal notes on appeal letters (spoiler alert: this makes donors really happy).

• Scout for Potential Donors: Help identify people in their network who might be interested in getting involved.

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Debunking Fundraising Myths: If your Board members still shy away from fundraising, it’s probably time to bust some myths. For example, did you know that individual giving makes up 80% of all donations? And the #1 reason people don’t give? They weren’t asked! Fundraising isn’t about handing over a check. It’s about building relationships—nurturing connections and showing people how they can make a difference through your organization.

Strategic Planning vs. Development Plans: Of course, fundraising isn’t just about effort; it’s about strategy. A solid strategic plan is like GPS for your nonprofit, keeping you on track. But if a full-blown strategic plan feels overwhelming (and let’s be real, it can), consider starting with a “development plan.” It’s like a quick-start guide focused on fundraising and revenue-generating activities.

Dear Executive Director: Take a Step Back Here’s the truth: nonprofit Executive Directors are superheroes. You’re running programs, working with clients, and changing lives daily. But here’s the catch—a nonprofit is still a business. Ignore fundraising, and your incredible programs might not have the runway they need. That’s why dedicating 20% of your time to donor identification, cultivation, and appreciation is essential. Not sure where to start? That’s where I come in.

Let’s Make 2025 the Year of Fundraising Goals: I’m not one for New Year’s resolutions (because, let’s face it, they’re made to be broken). But I am a fan of setting actionable goals. For 2025, how about committing to a 20% increase in donations? If that sounds ambitious, don’t worry—I can help. Whether it’s lowering barriers for your Board, supporting your Executive Director, or teaching your team how to embrace fundraising, we’ll tackle it together.

Remember, fundraising is a team sport, and the more your Board and staff work together, the more lives you’ll change. Let’s kick off the New Year with the right game plan! A few changes to your approach, and those sleepless nights might just become a thing of the past. Sweet dreams!